Design Infidelity transcends disciplinary boundaries.

Because it focuses on thinking and acting, it is open to designers and creative thinkers of all types.



Experimentation with non-design methods.

Instead of relying on discipline-specific approaches, we stretch out far and wide to research, absorb and employ the expert methods and techniques utilised by non-designers. Lawyers, statisticians, anthropologists, software engineers, cruciverbalists, journalists, criminologists and artists have all contributed to our 'method library' which is constantly growing.

A directive for process-augmentation. 

No single process will ever entirely work for you, or solve all design problems. Instead, learn how to develop and maintain evolving, dynamic and authentic processes that you can fully own.

Personal tool and framework development.

Much like a rubber band, our skills and thinking already shrink or expand according to need — bending and reforming and constantly adapting. Yet when we develop this flexibility as a framework or establish it as a resolved tool, we turn our intuition and experience into a force that powers our process, and can be built upon, taught and shared with others.




You can't learn about design through design.

Design Infidelity does not look to the history of design, nor its heroes, as a way to learn about design. Instead, participants are challenged to identify the trans-disciplinary thinking, sorting and problem solving that naturally (or professionally) exist around them, and use them to enrich their understanding of a designer's role and potential.

Emphasis on reflexivity and 'self'.

Much what what we do is unconsciously driven by intuition and taste, effected by invisible ethics, limited by our experiences and world views. We unwittingly anchor and impact the outcome of every project we work on. Design Infidelity aims to identify the person behind the designer, acknowledge their perspectives, build tools to keep them honest, and propose new roles for them — one which frees them to be both objective and intuitive in new ways.

Documentation and contribution.

Everything we think and do in Design Infidelity is documented. It is a way to emphasise honesty, transparency, and acknowledgement of our our learning and development. Eventually, our documentation can exist in a form that can be contributory, aiding the learning of others.


We examine our 'design identities'.

What makes us who we are as a designer?.


We listen and extract.

How does this effect how we understand who people are, and what they do?


We translate value.

How can we measure our idea's ingenuity?


Which tells us how to act.

How do we synthesise learnings and insights into ways we can act?


Each participant transfers their individual learnings into reusable tools and techniques for their own personal practice.


This is how we ensure that the Design Infidelity method remains both flexible and reflexive. It is constantly evolving, and encourages its participants to do the same.